© 2017 Spiral Dynamics Global

Spiral Dynamics Global

December 16, 2017

December 16, 2017

December 15, 2017

December 15, 2017

December 15, 2017

Please reload

Recent Posts

Human Nature

September 7, 1974

Please reload

Featured Posts

Memetic-Schemas – Values Based Transformation in Bureacratic Organizations

August 30, 2017

Year: 2017


Research Question:


How can  a bureacracy be transformed using values to re-conceptualize organizational change management practices, ideas, concepts and insights?


Research Questions:

                    1) Can value-memes be applied as an interpretive model to affect positive                        and productive change in a bureaucracy.

                2) Do value-memes influence employees behavior in a bureacracy?

                3) Do value-memes influence decision-making in a bureacracy?

                4) Do value-memes influence process management in a bureaucracy?

                5) Do value-memes influence organizational culture in a bureaucracy?

                6) Do Value memes influence organizational performance in a bureaucracy?




This study examined organizational value-memes using the Adizes theory of corporate life cycles, the Spiral Dynamics framework of Beck and Cowan, and Young et al.’s schema psychology approach. The research addressed organizational value-memes in the context of schema psychology. The memetic-schema concept is set forth as an interpretive model to enable positive and productive change in a bureaucracy. A Department of Defense command was the subject of this 12-year ethnographic-longitudinal study. Grounded theory techniques were used to analyze 18 in-depth interviews evenly distributed between executives, middle managers, and change agents. The command’s climate, managerial norms, and employees’ attitudes were analyzed.




Data findings revealed the command (and arguably other bureaucratic organizations) operations were influenced by the organization’s structure and culture. Also, importantly, the findings revealed that the leadership’s collective perceptions, and the nature of their manifested  value-memes (affirming or coercive) also influenced the organization’s processes and outcomes.                           



Further research involving values within organizations could use the twelve memetic- schemas identified in the study to design a data collection instrument for use in future change management practices.  An aging and culturally closed organization can degenerate into petty internal win-lose competition, create self-serving truth, and ratchet up status wrangling. Keeping interpersonal and inter-group competitive core strengths healthy and focused on competing with outside competitors should be the main challenge. Application of the Memetic-Schema Transformation Framework can help shift such time-wasting internal activities to effectively meet customer needs and expectations.


Share on Facebook
Share on Twitter
Please reload

Follow Us
Please reload

Search By Tags
Please reload

  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square