Research Problem: Devising methods to assist teachers of Christianity in reaching and attracting a fast-growing and enlightened country. This investigation has a two-fold purpose”:
1) to study intercultural communications in order to locate principles which are applicable to missionary endeavors, and
2) to place these principles at the disposal of missionary personnel for their selective use in disseminating the beliefs in Christianity.
Method: Findings from intercultural communication studies as well as data from “The General Conference,” East and South Caribbean Conferences of Seventh-Day Adventists, and an Emeritus Minister / Teacher of the church were examined. The image of the church in the context of a many-cultured nation as well as the problems faced by the church both within the church itself and in its communications with non- and new members and the conflict with other churches.
Results: Unfamiliarity with a particular culture, more often than not, results in communication breakdowns. It was also shown that cultural lag and uneven social change may produce social and personality conflicts.
Conclusion: The study concludes that missionary activity is most productive when missionary workers in intercultural configurations intelligently and empathically adapt to the native cultures of differing groups.