Research Problem: The identification of the significant variables involved in cross-cultural communication and applying these concepts in communicating the Christian faith to Ashanti tribe members of central Ghana in West Africa.
Method: The investigation has a threefold purpose. The first is to study the general field of cross- cultural communication and determine the factors which affect communication. The second is to make applications of these to the Ashanti tribe in order to determine more effective ways of communicating Christianity to them. The third is to make these findings available to those interested in cross-cultural communication, such as mission teachers and missionaries, for possible adaptation to the cultures of their interest. Data was acquired from two sources: 1) findings from both theoretical and historical literature, and 2) from the writer’s own experiences as he lived and worked among the Ashanti’s for over five years.
Results: Communication and culture are closely connected. No one can expect to communicate with or to a culture other than his own unless he takes that culture seriously. He must attempt to absorb some of its milieu. Ashanti’s must be encouraged to use Ashanti harmony and song styles in their worship and their culture must be absorbed into that of the church.
Conclusion: This study concludes that culture and communication are so closely connected that no one can expect to communicate with or to a culture other than his own unless he takes that culture seriously and attempts to absorb some of its milieu. Communicators must strip themselves of all preconceived ideas as to the good or evil of either their own culture or that of the “foreigners”.