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An analysis of the methods and effectiveness of the downward flow of communications at Texas Instruments Incorporated

August 9, 2017


Year: 1972


Research Problem: To identify the flow of internal downward communication and its effectiveness in
a particular large industry, Texas Instruments Incorporated.


Research Questions:

1) Has information which has been sent down by top management been

spread to all levels and is it being understood?
2) Are employees at all levels receiving the information they desire and
sometimes need for their work?
3) For different types of subject matter, what channels are being used to
transmit messages down the system, and are they effective mediums?


Method: The survey method was chosen to gather the necessary information via personal interview. A questionnaire was developed and a pre-test was conducted. A random stratified sample of 100 individuals were interviewed.


Results: The study found that about 80 percent of the population either distorted messages or did not receive the information being sent down. For hourly employees, the percentage is approximately 90 percent for distortion or no information. Salaried employees had approximately 65 percent distortion or no information. It is significant to note that 80 to 90 percent of the population showed a moderate-to- high interest level in the type of information tested. In response to the second question, the research reflects that 68 percent of the salaried and 45 percent of the hourly employees desire further information of both personal and organisational content. In response to the third question examined, the data reveal that the newspaper is the main source for overall general information for 39 percent of the population. The survey showed that 42.5 percent of the population receive their company-related information directly from their supervisors, either in person-to- person situations or in group meetings. However, 18.5 percent have no source of information in this category. Data show that 43.8 percent of the population receive personal information directly in private contacts with their supervisors. However, about 10 percent of the sample have no source of information in this category.


Conclusion: This study highlighted the need for improved communication practices between management and all employees across the board at Texas Instruments.



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